Analysis of Profitability Ratio to Business Risk at Toko Sunrises After Pandemic Covid-19

 

Idul Adha Y Djangga1 Titin Dunggio2* and Fibriyanti S. Lakoro3 1,2,3Bina Mandiri University Gorontalo ubmgorontalo@ubmg.ac.id*

 

Abstract

This study aims to determine the profitability risk at Sunrises Stores based on the ratio of profitability to sales value after the covid 19 pandemic. The research method used in this research is the mixed method. The data analysis technique used is explanatory sequential mixed methods, namely the combination method data analysis technique is carried out in two stages. The first stage was carried out qualitatively using data analysis carried out at the time the data collection took place. The second stage of data analysis was carried out quantitatively, namely the process of analyzing the data using descriptive statistics, which was carried out to find the strength of the relationship between variables to understand the phenomenon of what was experienced holistically, and using descriptions in the form of words and language, in a context. specifically, to provide solutions or input for problems that are appropriate and related to the problem. The results of the research are Sunrises Shop, the risk of profitability is quite fluctuating from 2019-2021 which experienced ups and downs in sales value by Sunrises Shop owners during the post-covid-19 pandemic, but with good sales management so it can provide good results on profitability ratios with a GPM value in 2021 of 014 from the previous year's GPM value of 0.09.


Keywords: Profitability Rasio, Profitability of Sunrice Store, Business Risk Analysis



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