The Influence of Service Quality on Visitor Satisfaction at Kurenai Beach Tourism

 

Yohanes Languyu1 Sudarsono2* Frista Iin Wahyuni3 Sitti Husna Noviana Djou4, and Nur Rizky Putri Mahadi5

1,2,3,4,5Bina Mandiri University Gorontalo

*Email: sudarsono@ubmg.ac.id

 

 

Abstract

This study aims to determine the effect of service quality on visitor satisfaction at Kurenai Beach Tourism. This study aims to determine whether the effect of service quality on visitor satisfaction is seen from the quality of the product and the quality of service provided by Kurenai Beach tourism officers. This type of research uses a quantitative approach. The type of data used is primary data obtained through observations / observations on the working time of workers at Kurenai Beach tourism and secondary data obtained from data on the number of visitors at Kurenai Beach tourist attraction.

The results showed that visitor satisfaction was more influenced by other variables. This is only natural, because judging from the magnitude of the correlation coefficient between variables shows there is significance.

Keywords: Service Quality, Visitor Satisfaction


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